The HARTMANN GROUP is one of the leading European providers of medical and hygiene products with core expertise being in wound treatment, incontinence care and infection prevention. Its range also includes products for compression therapy and First Aid in addition to care products and cosmetics. Furthermore, HARTMANN offers innovative system solutions for professional target groups in the medical and healthcare sector. The Company, which has its headquarters in Heidenheim/Germany and which has Europe as its focal market, is organised with its own country companies close to the market across the world. In 2017, the 10,764 employees of the HARTMANN GROUP generated sales of EUR 2.06 billion.

Your area of responsibility:

  • Contribute to development of digital Wound Management strategy to achieve measurable business success and support transformation of Wound Care. 
  • Increase efficiency of digital Marketing efforts by knowing the right channels, target groups and enable a strong digital customer relationship.
  • Develop continuous digital insights. Define customer segments, their needs and channel behavior - as condition to develop valuable content for countries.
  • Support key countries with the right content and understanding the digital path of purchase. Set basis for targeted digital Lead Generation. Generate digital insights which can be easily transferred to marketing and sales campaigns.
  • Deploy on- and offline assets to countries and align on integrated Campaign plans with defined key countries.
  • Define a standardized process which can be used for constant local & global customer insights and a permanent validation, including also the CRM system.

What we look for:

  • University degree, ideally with an international orientation and focus on marketing
  • 4+ years of professional experience in Digital Marketing
  • Knowledge and experience in developing digital insights & Customer Journeys    
  • Experience in supporting implementation of strategic Marketing activities - online and offline
  • Experience in a similar international role in Med Tech / Pharma, ideally in Wound Care
  • Project management skills, national / International
  • Some background in Sales is highly valued and relevant
  • Entrepreneurial and result oriented Mind-Set
  • Proven experience of influencing stakeholders at senior level
  • Willingness to travel 10-15 %
  • Fluent in English, German is a plus

Your contact

Ms Martina Scheer

PAUL HARTMANN AG, Human Resources Management

P.O. Box 1420, 89504 Heidenheim, Germany

If you wish to join our company, we will appreciate to receive your informative application with cover letter, curriculum vitae and copies of certificates.